A B2B marketplace built around the way the trade actually works.
Chaos connects independent gemstone and diamond dealers — primarily in Jaipur, Surat, Bangkok and Colombo — with jewellers and jewellery businesses in the UK, US, Europe and Australia.
We're both a searchable directory of verified stones and a live API feed layer. Dealers upload inventory once. Jewellers follow the dealers they trust and pipe that inventory straight into their own websites. When a stone sells, it disappears from every connected feed within 60 seconds.
Sell to the world, not just the bourse
Upload stones one at a time or in bulk by CSV. Every dealer is reviewed before listing. Your inventory appears across dozens of jeweller storefronts automatically — when you mark a stone sold, it drops from every shop within a minute.
- · Manual entry or CSV import
- · Direct enquiries from approved jewellers
- · One inventory, many storefronts
Source verified stones. Sell them as your own.
Browse certified stones from approved dealers. Follow the vendors you trust and pull their live inventory into your Shopify store, WordPress site or custom build via a single API endpoint. Set a global markup, override per vendor, and we'll do the maths.
- · Live JSON feed — one URL, ready to embed
- · Global + per-vendor markup multipliers
- · Sold stones drop out within 60 seconds
How the API feed works
Once approved, a jeweller generates a single API key from their dashboard. That key returns a JSON list of every stone in their curated feed, with retail prices already calculated using their markup. Paste a few lines of JavaScript, PHP or Shopify Liquid into your site and the stones render — refreshed every time the page loads.