Guides for the modern jeweller
Practical, plainly-written guides on sourcing gemstones direct, embedding live dealer feeds, pricing strategy, and the cert labs and markets that matter.
How to source coloured gemstones direct from cutters
Skip the broker chain. A practical playbook for buying sapphires, rubies and emeralds from verified dealers in Asia.
Embedding a live gemstone feed on your jewellery website
Show your customers a constantly-refreshed catalogue from the dealers you trust — Shopify, Wix, Webflow, Squarespace, WordPress.
Markup strategy for independent jewellers
How to apply a sensible wholesale-to-retail markup per stone type, dealer and currency without scaring off clients.
GIA, IGI, Gübelin and SSEF — which cert lab to trust
A buyer's tour of the gemstone certification labs that matter, what each lab is strict on, and when a cert is worth the wait.
Jaipur, Bangkok, Colombo — the world's gem cutting hubs
What each market specialises in, how dealers price, and how to evaluate offers from each region remotely.
Wholesale vs retail: how the gem trade actually prices
Why one dealer's 'wholesale' is another's retail, and how Chaos forces transparent dealer pricing across the platform.
Wholesale buying guides by stone type
Properties, what to look for, certification guidance, treatment standards and typical wholesale price tiers — for every major coloured stone and diamond category.